AON RISK MANAGEMENT

Aon were in need of a football-related simulator at the Ferma Risk Management Forum 2017 to fit in with their Aon World concept.

The Brief

Aon is a leading global professional services firm providing a broad range of risk, retirement and health solutions. The company is in partnership with Manchester United football club and were looking to provide a competition whereby participants had the chance to win a Manchester United Football training jersey.

The event was held at the Grimaldi Forum in Monaco, with a large exhibition on the ground floor as well as first floor lounge, sponsored by Aon. This provided hospitality Aon’s VIP guests including refreshments, canapes and the football related entertainment.

Proposal Stage

After discussing the options and reviewing the space available alongside the clients brief, we proposed the Virtual reality football header for this activation. As well as the simulator itself, we discussed the extensive branding options available accompanied with the live photo competition and registration. This was essential for measuring footfall to the activation, as well as invaluable customer information for further contact and marketing purposes. This also allowed us to provide details of the winners on a daily basis.

Competition and Data

We consulted Aon through the live leaderboard options and different styles available to them, in order to determine what would fit their brand guidelines. Aon originally chose a coloured background but due to their logo format this was changed to a simpler, yet effective, design of a white backdrop with their company logo and an #AonWorld hashtag across the top of the screen. As well as the design of the leaderboard, we discussed the data capture elements, ensuring the key info was to be taken from the participants during registration, however still maintaining a high footfall.

Brand Awareness

Aon also opted for full exterior branding, this included complete branding on the simulator and spectator screen. This was to feature Aon branded Manchester United imagery to represent the company’s connection to and support of the football club, whilst also linking the VR Football Header game to the event. The branding including corporate colours, taglines and key messaging such as “Improve performance through data and analytics.”

The Result

Although many of Aon’s customers were busy doing business, the VR Header and competition was a welcome addition to the hospitality lounge, allowing for an element of fun amongst a corporate event and overall Aon were very happy.

CLIENT REVIEW

“Thanks again, you’ve been a pleasurer to work with” Vera Rees, Marketing Manager, Aon

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