The Brief
Celebrating Fanatecs long standing sponsorship of F1 Esports, we were asked to create an engagement and brand promotion piece for the F1 Fanzone.
We designed and created a freestanding structure based on the Fanatec ‘F’. The structure housed and displayed the incredible range of products from Fanatec and allowed users to importantly touch and feel the quality of the range. We housed some daybright LED units to the display to show the website and offer a EPOS directly with the brand.
We successfully transported, managed the logistics and deployed the unit to 12 counties in 2019.
