Odd London

We received an enquiry from an Integrated Creative Agency on behalf of their client, Siemens, who required something to add to their stand attraction.

Brief

Odd London are an independent creative agency based in central London. They work with a number of fashion and lifestyle brands to improve brand awareness and create digital strategies and campaigns. The agency was working with the UK branch of, multinational company, Siemens. Siemens were looking for a company to help to increase brand awareness at the Grand Designs Show in the London Excel.

Laura, from Odd, explained that they had a large, central stand in one of the halls, that would be there for the duration of the nine day event. They wanted something eye catching and to be the main focal point of the hall, we took this into consideration when proposing different options.

Siemens were also looking for a stand attraction idea that worked with their strap line, “A life less ordinary”, so we concluded that a motorsports simulator would be perfect.

F1 simulators

Along with the full sized Formula One car, which is what they went ahead with, we also offered our half cars and F1 seats. These simulators are incredibly immersive and slick, they were an obvious choice from the outset, in order to catch the event goer’s attention.

Increasing brand awareness with a marketing activation

The F1 simulators are perfect for external branding. Siemens’ logo was put onto the simulator, along with their strap line. Branding our simulators offers the perfect attraction for a marketing activation. It is eye catching and looks professional, whilst subtly increasing brand awareness.

Events apps, data capture and social media

We also provided our interactive leader board. The people who raced on the simulator entered their details, in order to join the competition and see their name on the big screen. Collecting the data that they entered gives the brand more contacts and allows for targeted marketing methods. Those who entered their details were also encouraged to enter a competition by sharing their scores on social media. Whoever’s post received the most likes won a prize. This was also a successful way to further the brand’s reach to not only the people at the event but those they are connected with on social media too. The awareness of this competition was spread to the guests via leaflets that the PR staff gave out throughout the halls.

Conclusion

Overall the event was a great success, the F1 simulator offered a great attraction and collected a queue of people waiting to set their best lap time. After the event had finished the competitions closed and all data and information was passed on for them to announce the winners and utilise the data as they required.

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